The craft brewery Guineu collaborates with AMPANS to produce Ètika, a craft beer brewed from the selection of five hops.
The aim of the project is to combine synergies between projects to contribute to the social inclusion of people and the dissemination of the foundation's work.
Collaborating to produce beer is one of the bets of the brand from Bages, Ètika is the first with social purposes. Guineu and AMPANS teams worked together on a briefing to guide the label’s artistic proposal, the result of which is a creation with strokes of various colours representing diversity. The strength of the handmade typography, adds to the label a handcrafted and unrepeatable character.
A double hopped craft beer that Guineu has created for AMPANS, and which bears the name Ètika. The distribution and sale of this product is carried out by the two organisations. The sales corresponding to AMPANS go entirely to the social project, while Guineu donates 10% of the sales of this product.
The chosen name for the new beer created by Guineu in social collaboration with AMPANS comes from a solidarity project by a group of ESADE Alumni, which proposed the creation of a craft beer named Ètika.
The aim of Guineu and AMPANS was to show the importance of social collaboration. With this aim in mind, the illustration was commissioned to L'Art de Viure, the art workshop in which the users of the Occupational Centre Service of AMPANS participate.
You can find it at the usual Guineu sales channels and at the AMPANS Caprabo supermarket, at the Garden and at AMPANS market. You can also try it and buy it at Canonge restaurant.
Social support has been key to the progress of AMPANS mission. Both in the achievement of projects that improve the life quality of people with intellectual disabilities and in need of support, and in raising awareness in society. We need you by our side to keep pursuing their full inclusion.
